Smiley, the happiest brand ever, was founded by Franklin Loufrani in 1971
through a newspaper promotion to make people happy. Using the logo to highlight good news,
it allowed readers to see the bright side of life throughout any day. In a very short time Smiley
became the most recognizable icon in the world and remains so to this day. Palphot has launched
a stunning new line of products based around Smiley.