Palphot History
Palphot was founded 74 years ago by Tova and Yehuda Dorfzaun, parents of the present owners, who came to Palestine from Germany with the dream of starting a business in the Jewish homeland. Palphot (Palestine Photo) began with postcards, which the Dorfzauns themselves photographed, produced and marketed. After the 1967 war, with the influx of tourists from all over the world, sales rose dramatically leading to the production of other items for the tourist market including souvenirs and books. Gradually, the local market, too, was developed and Palphot became Israel’s leading publishers of greeting cards, calendars and gift products.
Today Palphot employs around 150 people. It has a state-of-the-art printing plant of over 5000 sq. m., and a warehouse and logistic facility of over 4000 sq. m. This enables the Company to develop, produce, market, sell and distribute its many lines of products to customers the world over in the ongoing, evolving market of today.
Divisions
Palphot has four major divisions:
· Trend, back to school and gift items (mostly licensed-character oriented)
· Greeting cards
· Tourist items
· Books
Trend and Gift Items
Palphot holds the Israeli license for Disney (since over 35 years), Bratz, Snoopy, Pucca, Spiderman and Hello Kitty among others and produces a large variety of stationery and trend items based on these licenses. It is the local leader in back-to-school items with a large range of products including diaries & organizers, notebooks, wrapping paper, pencil cases and other requisites, as well as a large range of diaries & organizers, address books, hard back books and notepads locally designed for the general market. Palphot is also Israel’s leading publisher of calendars, producing both traditional and tourist-oriented and also novelty, licensed-based calendars.
Palphot has joined forces with Kalgav, one of Israel’s largest producers of schoolbags, and together distribute bags with Palphot brands such as Bratz and Spiderman, thereby combining Kalgav’s technological know-how with Palphot’s design expertise..
Greeting Cards
Palphot has a huge range of cards consisting of its own designed cards and licensed designs.
numbering more then 50,000. The Company represents Hallmark, as well as several European card companies. Palphot produces cards priced at the lower end of the market as well as intricate, hand-made cards at the higher end, thus ensuring a wide choice for its customers all over the world.
Palphot also has a wide range of Jewish cards of its own designs.
Tourist Items
Palphot has the largest photographic archives of Israeli and Holy Land scenes in Israel. In addition to its vast range of postcards, Palphot produces and markets tourist souvenir items based on these archives from key rings and magnets to posters, place mats and many more. These and similar items are sold to Christian and Jewish organizations and shops all over the world.
Books
Palphot publishes books about Israel, the Holy Land, and also about the neighboring countries including Egypt, Jordan and Cyprus, all with an emphasis on pictorial material. Its series of publications on the Holy Land have met with huge success in the world Christian market. The first book, “Daily Life at the Time of Jesus,” has been translated into 30 languages. The sequel, “Food at the Time of the Bible,” was published in 2004 and “Women at the Time of the Bible” was published in 2007. Palphot also publishes a large variety of Haggadahs with translations into several languages. Palphot also publishes a variety of Haggadahs
Tailor-Made Productions
Palphot, with its state-of-the-art printing facilities and decades of experience, specializes in the production of greeting cards, haggadahs and calendars for companies and organizations all over the world.
Palphot’s marketing philosophy and its constant innovation ensure that the Company will always remain market leaders in its fields.
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